WeChat and QQ, the two products, together to build Tencent's huge social empire. Unlike many people assumed at the beginning, the rapid rise and popularity of wechat under the mobile internet dividend, after becoming the domestic number one social application, the original qq has not been eliminated, but through the absorption of young users, become a younger social platform, continue to shine and heat.
However, the special thing about QQ is that its product age is not short. Whether or not you are using it now, more or less there will be youth memories associated with QQ. At present, WeChat and QQ belong to different departments within Tencent, even the staff office location is a Guangzhou and a Shenzhen. In the era of mobile Internet, QQ has made a lot of attempts and changes, and the online status of this detail, is often closely watched.
Recently, the mobile version of QQ quietly added a new feature: can show each other's mobile phone power including charging status in real time. This change, caused a lot of discussion on the Internet, some people think it is very interesting, some people think that QQ does not need to add this nonsense function.
In the age of PC Internet, the main carrier of QQ is still PC, whether it is the expensive big head computer at home, or the equipment in the Internet bar, which used to be the main tool of QQ chat. At that time, QQ users, estimated that no one will be online stealth these functional design is unfamiliar, after all, it is the most basic introductory knowledge.
Simply put, after you board the QQ account in a real-time networking state, in theory you can always receive the message sent by friends and reply in time, which is called \"online \". Conversely, if your QQ account is not logged in, naturally in the \"missing\" state, to send information to offline friends, he can only see at the next login.
Of course, these are just the simplest two online states. The actual use of the process, the situation is more complex. For example, even if you are actually online, you can set the state to stealth to avoid being disturbed. Perhaps, you set the state to stealth, but just want to be seen by some people, so there is a \"stealth to its visible\" function. Correspondingly, there's the heart-piercing function of \"cloaking it online \".
Perhaps the natives of the mobile internet age don't quite understand the design, but those who have experienced the pc internet are receptive to the idea. Because the nature of the wired network determines that most users are unable to maintain a real-time online state, the online\/offline logo is providing appropriate psychological expectations for feedback.
And when the mobile internet is developed and popularized, technically, social apps are no longer necessary to distinguish between online and offline, because everyone can maintain real-time online status through mobile phones and data networks almost always, and every message received will appear on each other's screens through a push mechanism.
Therefore, since the birth of WeChat no longer have online state distinction design, from the product concept it is an instant messaging application. When the list of contacts has not seen the \"gray head \", WeChat can instead bring freshness.
However, cancelling the QQ online state has triggered a strong response from the user. At that time, a large number of users gave QQQs in major app stores, which was similar to that of last year. Of course, later Tencent made a compromise and restored the online state setting function of QQ, rather than cutting the default user online in real time.
Now, mobile QQ online status options have been quite rich, in addition to the past online, leave, busy, now more than a dozen options in the driving, do not disturb, flying medium. Since it cannot eliminate the online state, then comply with the needs of users, do this function better, this should be Tencent's new ideas on QQ products.
At this stage, QQ's online status has to some extent jumped out of the functional category of reasons, more similar to the \"small tail\" of social applications, through more personalized elements to express themselves.
Most of the time, when technological advances lead to improved efficiency, they also have some negative effects. No longer distinguish the popularity of online and offline instant messaging tools, in the rapid improvement of communication efficiency at the same time, inevitably lead to part of the situation \"immediate response\" into psychological stress.
We have already mentioned that the original Tencent's idea was to gradually eliminate the online status function of QQ, so that it and WeChat into a real-time communication product, but suffered a very big resistance.
In the usual social etiquette, email responses can last up to three or four days or even a week. QQ's offline state design, then acquiesced the message reply does not need the first time to complete, provided the user with the buffer and the pressure release opportunity.
But in the popularity of WeChat today, you often send the message to expect the other side to be able to reply the first time. Unconsciously, no immediate response to the message has become a breach of social etiquette to apologize for the matter.
"I just went to the shower."" I was in a meeting."" I didn't have a good signal in the elevator."" I lost my cell phone ”…… We often use these reasons when there is no first reply.
In fact, wechat has become aware of the problem of reply anxiety in social apps. Zhang Xiaolong has explained why WeChat has delayed joining the read function:
We're going to give people the chance to lie. What do we say about human nature? Give him the chance to lie and say I didn't see it. You read the text message is not very accurate, we often say, you lost that message, we did not see. It's not necessarily good if we keep people like machines.
In addition, the popularity of instant-messaging tools sometimes causes anxiety in both directions. Those who need a reply may get into anxiety. Likewise, those who send a message and wait for a reply may face anxiety. The speed of technological progress is far beyond our imagination. If you're post-80s or post-90s, you've probably gone through the age of posting stamps, pushing back for two or three years, and probably not many people can expect short video to be a big hit.
The letter age, the e-mail age, we won't expect a second return. When technology brings unlimited convenience and remote communication becomes infinitely closer to face-to-face conversation, the anxiety of expecting an immediate response becomes the biggest cost.
Frankly speaking, this is a function change that is too small to be small, but it caused such a heated discussion on the network after its launch. There may be a few reasons, first of all, like WeChat, as a national application with hundreds of millions of users, QQ every wind, will be concerned and discussed, which is determined by its volume.
Some netizens joked that after turning on the power display function, we can no longer use the excuse of \"no electricity, talk again next time\" to end the chat process. There are also concerns that QQ can read mobile phone electricity information, whether it means a step further in accessing user privacy data.
In a sense, QQ's electricity information sharing function can relieve some of the social pressure. Imagine if your phone really had only 5% of its power and only one signal, tencent's endorsement would sometimes be more persuasive than explaining it yourself.
For instant-messaging tools such as qq, which have massive users, there is a need to improve communication efficiency as much as possible, provide more and richer features to enhance user stickiness and make the use experience better; on the other hand, it needs to be restrained in many cases, taking care of the deeper psychological needs of users.